In the fall of 2022, I joined an organization with varied design styles across its publications and platforms. Recognizing an opportunity for improvement, I developed a strategic plan to align our visual identity with our priorities and voice. I refined our illustration style for a more human and empathetic tone and harmonized our color palette to address accessibility and coherence. I established a design system to unify our work across all platforms while maintaining unique brand elements. In spring 2023, I collaborated with a UX designer to create cohesive, accessible newsletter templates and with a motion graphics designer to enhance our multimedia content.
